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Behind the Scenes…

Updated: Jun 22, 2018

Previously I shared how important it is to have a website if you want your business to be as successful as possible.   I regularly receive calls from people all over the country who order a stork for a relative or friend in San Antonio. Without my website they wouldn’t know my stork rental business exists.  In fact, without my website the majority of the people living in San Antonio wouldn’t know my business exists. If you want to receive the most possible rentals you need to have a presence on the web.

screenshot, website

Storks and More Home Based Stork Rental Business Richmond, VA 804-741-3866

Today I want to share a couple of other things you need to think about when creating your website. The first is SEO. It’s not a fun subject and it’s techie.  But stick with me because it’s important.  In order for your website to be “found” by the search engines you have to put SEO into play. It is of no benefit to you to have a website that cannot be found.

SEO stands for search engine optimization. Here’s what that means to you. When someone goes to Google (or any search engine) and types words in the search field to try to find a stork rental business in your area…the words they use to search for your business are called “key words”.

And in order for the search engine to “find” your website when particular words are typed into the search field, your website has to have those key words in the content, preferably more than once. And you can’t just place key words multiple times on a page . . . the content has to actually make sense or you risk your site being rejected by the search engines.

Another part of SEO is what is happening behind the scenes. It’s not visible on the website itself, but is included in the background code.  The code consists of a description of your business, as well as a list of key words that further describe it.

Your web developer will be able to add a description of your business in the code.

The description should include key words, and it also needs to be written in a way that grabs attention  because the description is usually what shows up in the search results when it ranks your website.

The web developer will also be able to add a list of key words to the code that the search engines can “look at”, along with some page titles and image tags that will also include key words. All of these will help search engines find your website more easily.

screenshot, website

The second thing I want to share is another way to make your website work as hard as it can. Include a blog. My website developer strongly believes a blog is a must in order to keep you current and ranked high with the search engines. The more often you post to your blog, the more relevant you stay.  A blog allows you to keep adding more key words to your site to keep the search engines happy.

Don’t feel overwhelmed by the idea of a blog.  You don’t have to be a good or prolific writer to keep a blog updated and current. You could write about your business or you could simply post a photo of a stork you just rented and write a few sentences about it using good key words and it will keep you relevant. Search engines look not just at key words in your content but how often it’s updated. If you post 2-3 times per week it will help you in search engine rankings.

I know this is a lot to think about.  It might help explain it best to compare a successful website to a stage play.  Stage management is as equally important in telling the story as the actors are. There is as much or more going on behind the curtain as there is in front of it.  With a successful website there is as much going on behind the scenes as there is in the content the public views.  Be sure to get SEO right or your website won’t easily be found and your stork rental business won’t be as successful as it could be.

Gift From the Stork Home Based Stork Rental Business The Woodlands, TX 832-592-3281

Until next time . . . build your websites . . . and let me know how it’s going.


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