Get the Word Out!
Stork Rental Home Business Opportunity
I receive quite a few emails every month from our partners asking how they can affordably market their stork rental business. Today I’m going to share with you some marketing techniques I’ve used in my business. I’ll let you know which ones worked and which ones didn’t. And for the next couple of weeks I’ll continue to share some really great ways to market your stork sign business.
One thing that worked for me when I started out in Louisiana . . . and again after I moved to Texas . . . was to put stork signs in the yards of family members and friends. They hadn’t had a baby and the birth stats on the signs were fabricated but it created interest and awareness of my stork signs in the community. You can move the storks around to friends’ homes in different neighborhoods to get as much exposure as you can.
You can also put out free rentals for friends who have babies to continue to build excitement for your business. Just be careful not to put out free rentals for so long that it becomes a trend and your friends expect it. One way to prevent this potential problem is to decide how many free rentals you will give in a year and stick with it. If you really want to do something special for someone, it’s up to you, but having a set number of free rentals per year gives you a “way out” with friends and keeps you from feeling you’re being taken advantage of.
Another thing I’ve done is to have shirts embroidered with my logo and company name on them. I always wear one when I’m out in the community running errands or delivering stork signs. It’s just another way to raise awareness and gives me a chance to share what I do. You always want to be talking about your business and sharing the services you offer whenever you can, wherever you are.
Instead of having business cards printed, I have post cards printed to hand out. A postcard includes a lot more information and is visually appealing. It’s more likely to be kept and is easier to stick on the refrigerator or in an office drawer. Every time someone looks at it or runs across it, it reminds them about my services. Then whenever a friend or family member has a baby, I’m fresh on their mind! A postcard can be used for many things. For example, you can use one to write a thank you note or to leave at the door if the stork is a gift and the giver wants you to deliver a personal message to the new parents.
Another thing you can do with post cards is put them in OB/GYN or Pediatrician office waiting rooms. Some OB/GYN offices will include your postcard in their “new mother” take home bags. And some of our partners have had success partnering with 3D and 4D ultrasound companies too.
Another marketing technique I’ve used is donating a stork rental as part of a school or charity auction. I never know exactly how many stork rentals I receive as a result of that exposure, but it is exposure and it’s also for a good cause.
Print ads haven’t worked for me. Neither have ads in neighborhood newsletters or regular newspapers. And I don’t know anyone who’s had any luck advertising in a kids’ directory and they’re pretty pricey. So those are a few techniques that I don’t recommend spending money on.
This is an awesome and affordable home business opportunity and it can be very successful if you work at it consistently. Next time I’ll share the online and social media side of marketing.
Until then, leave your comments and please share any other types of marketing that have worked for you.