Stork Stories with Lucy Donnelly of Flamingo-A-Friend & Stork Deliveries ~ Pensacola, Florida
Flamingo-A-Friend Pensacola, FL Stork Sign Rental Service 830-438-4004
We have another Stork Stories interview today. Lucy Donnelly is the proud owner of Flamingo-A-Friend & Stork Deliveries in Pensacola, Forida. Lucy is a 19 year veteran of the lawn greetings business and one of its true pioneers. She serves the counties of Escambia and Santa Rosa, also known as the Western Gate to the Sunshine State. The cities she serves include Pensacola, Gulf Breeze, Navarre, Pace, Warrington and Milton.
Stork Lady (SL): Why did you decide to start a home based business?
Lucy: I started a home based business as additonal income to my job. It soon became my sole job and source of income. After my husband became disabled and needed my assistance I was glad I had made that choice. We are not only a stork rental business but we also have over 20 lawn greetings displays to celebrate birthdays, anniversaries, graduations and other occasions. We began with the general lawn greetings displays and added stork signs to the business because it seemed to be the perfect fit with the rest of our critters. We are in our 19th year of business in Pensacola, Florida and have enjoyed watching it grow and evolve into the success it is today.
SL: Why did you choose Stork Lady signs over other stork signs that are available?
Lucy: I chose the Stork Lady storks over others because I though they were the cutest storks out there and I still do. It is also a great benefit to be a partner of a company that has become known nationwide. I not only receive calls for stork rentals from people who are local, but due to the exposure nationwide of the Stork Lady partners I receive calls from all over the USA from people who want to rent a stork for a relative or friend who lives here.
SL: What is the most rewarding thing about your stork sign rentals?
Lucy: I just love seeing the storks in a yard. You just know how proud the family is to share their news and it gives me a great feeling to be a part of that. Pensacola is home to the Naval Air Station and we have lots of young military families here. I especially enjoy helping our military families celebrate the births of their children, as well as birthdays, anniversaries, graduations and other happy occasions.
SL: What different kinds of marketing have worked for you?
Lucy: I’ve tried almost every form of marketing available from print to radio. And I’ve found the very best type of advertising is to put out lots of free displays or storks for potential customers to see. It’s great exposure for my business and creates enthusiasm for it. It is the best way for a customer to understand what service I provide. That is why Facebook and Twitter have become so important to marketing for businesses. We can post photos of what we do and potential customers can see them. All three methods of adversting, free displays in yards all over town, Facebook and Twitter work in tandem for great advertising.
SL: How much time do you spend on your business in a normal week?
Lucy: During the course of a week a lot of my time is devoted to running both lawn greetings and stork rentals. Between answering the phone and taking orders, making signs, delivering and picking up displays on the lawn greetings side and making bundles and delivering and picking up stork rentals it takes quite a bit of time. However, I chose to make this my full time job and since my business is not limited to stork rentals it requires that kind of effort. But that’s the beauty of the Stork Lady opportunity. It can be full or part time and can fit into anyone’s schedule.
SL: What do you like most about your business?
Lucy: The fact that you are generally dealing with happy people. People who call to order a lawn greeting are excited about doing something special for someone. If you can buy into their excitement it goes a long way. When stork customers call they are always happy. Who isn’t excited about a newborn baby? Their excitement and happiness is contagious and one of the very best things about this business. Not everyone can say that about their business or job.
SL: What personal qualities does a person need to be successful in lawn greetings / stork rental business?
Lucy: You need to be flexible, especially with the storks. The statement “we deliver when you do” must be true. Sometimes people will wait until the last minute to call or they need to delay the scheduled delivery because the baby and mother unexpectedly must stay in the hospital an extra day or two. You need to expect the unexpected and provide exactly what they need when they need it in order to be successful in the long run. And don’t forget to be thankful and appreciative of their business.
SL: What advice would you give someone who is thinking about becoming a Stork Lady partner?
Lucy: I would advise them to sit down and figure out what it is you want from your business. Do you just want a hobby? Do you only desire a part time business? Would you like for it to become a large part of your income? The answer to these questions will determine the steps you take to grow your business and run it. If you do choose to have your own stork rental business you need to go for it! Don’t be shy. Ask for the business. Get your name out there by putting out free storks in yards all over town and promote, promote, promote! Another thought I have is learn to run your business so it doesn’t run you. It’s a wonderful experience. Don’t forget to have fun and enjoy the ride.
Please visit Lucy’s Facebook page and be sure to “like” it. If you are in need of a stork sign rental in Santa Rosa and Escambia counties, including Pensacola, Gulf Breeze, Navarre, Pace or Milton Florida FL or the surrounding area, please call Lucy at 850-438-4004. You can check out Lucy’s website for more information about her stork sign rentals and lawn greetings flamingoafriend-pensacola.com.