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A Powerful Question…

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A Powerful Question…

I think one of the hardest things to do in your stork rental business (or any business) is defining your WHY and staying true to it.  The actual work of running a business is easy compared to the mind-set we need to keep in place on a daily basis.  Everyone needs to know their WHY.  I believe knowing it will make the difference between success and failure. It’s the one thing we need to clearly establish in our minds and hearts in order to have purpose behind our actions and the motivation to continue to work toward success. We put a lot of effort into HOW to grow a business, but we often lose track of WHY we want to. The WHY is what drives us on a daily basis. 


It doesn’t matter where you are in your stork sign business, whether you’ve just started, or you’re thinking about starting, or you’ve been at it for years. Your business and your resolve will be tested and having your WHY clearly defined in your mind will push you through the challenges so you can stay focused to continue with what you have to do in order to succeed.




Bundle of Storks Queens, NY Stork Rental Business 917-687-0900




 I may be the new owner of The Stork Lady, but prior to last September I was one of 100+  Partners.  Over the past decade I’ve become friends with quite a few of our new Partners who introduced themselves to me and asked for help or encouragement as they began their stork rental businesses. Sadly, some of them are no longer active. Most of them gave up just short of the finish line. It’s so hard to see a friend defeat themselves.  I believe they did so because they didn’t have a strong WHY to push them to continue working hard in order to succeed.  Success in this business won’t happen if you don’t stick around long enough to see your hard work pay off. Your WHY is what keeps you going when you face slow or discouraging times or even rejection. Having a clearly defined WHY will keep you unaffected by bumps in the road.


If you haven’t clearly defined WHY you have a stork rental business or WHY you are considering having one it’s time to do so. Think about it. Write it down. Commit to it.   If you don’t know it you might waste a lot of time going nowhere in particular and experience a lot of frustration along the way.  Your WHY doesn’t have to be complicated or deep. It can be really simple, but you need to know it.  It’s what will give you the confidence and energy to achieve your dreams.


Be sure to define your WHY today if you haven’t done so…and please leave a comment. I’d love to know your WHY. 





KC Storks Shawnee, KS Stork Sign Home Business 913-732-3111

The Stork Lady