Heather, Chase & Levi The Stork’s Post Stork Lawn Sign Rentals Newport New, VA 757-525-5410
We’re starting 2015 off with a Stork Stories interview. Today we will feature Heather Emerson, proud owner of The Stork’s Postin Yorktown, VA. Heather started her stork rental business in September 2013, about 10 days before she gave birth to her first baby, Levi! Most people wouldn’t try to take on so much at once, but Heather is obviously a young woman who knows what she wants, and both Levi and The Stork’s Post are growing by leaps and bounds. She is married to Chase who often helps with getting her orders out the door. And her mother, Carla, and Levi help deliver birth announcement signs to proud new parents in the Hampton Roads area.
Let’s hear from Heather:
Stork Lady (SL):
Why did you decide to start a home based business?
Just a few months before our son was due, I decided that it was very important for me to take on the role as a stay at home mother once Levi arrived. I knew that this business could help me fulfill this dream. I am so glad that I took a leap of faith!
(SL): What made you decide on stork signs as your home business versus other opportunities?
I LOVE BABIES! Babies are such perfect gifts sent from above, and little miracles are so breathtakingly beautiful. I feel so blessed to be able to play a small part in a baby’s homecoming celebration!
(SL): How much time do you spend on your business in a normal week?
I fully believe that with anything in life, “What you put in is what you get out.” I have made it a personal goal to essentially give The Stork’s Post all I’ve got! The amount of time I invest in my business definitely varies from week to week, but I would say that with the time spent on getting orders out the door, delivering, blogging, facebooking, marketing, etc. I probably spend anywhere from 10-30 hours.
(SL): What different kinds of marketing have worked for you?
Blogging has proved to be my number one tool when marketing my business. After every rental, I post a picture of the sign on my business Facebook page and then do a follow up blog. By using certain tag words, along with my pictures, I have been able to boost The Stork’s Post to first return page of Google when a search for stork signs in any town I serve is typed in the search bar. I know that my time spent blogging is not wasted because the majority of my rentals hear about me from “the internet.” In addition, I have had several individuals tell me that they came across my facebook page and fell in love with our signs. Lastly, I feel like word of mouth has been a growing marketing tool for us as well!
(SL): How has being in this business affected your life?
This business has affected my life in all positive ways! I feel as though I have blossomed both in my personal life and professionally, as well. On an individual level, my interactions on a day to day basis have become more enthusiastic and genuine. From a business standpoint, I have become a little more business savvy, and my confidence when speaking with customers, vendors, new parents, etc. has improved significantly.
(SL): What do you like most about being in this business?
It truly warms my heart that The Stork’s Post is able to initiate smiles and lasting memories for families when they see our birth announcement signs upon arrival from the hospital. On September 21, 2013, (four days after our son was born), I was that mommy who got to experience the “Welcome home!” moment when I spotted a six foot tall stork greeting us as we pulled into the driveway with our precious baby on board. It was SO exciting!
(SL): How have you used the income generated in your business?
With babies come dollar signs, and many of them! The extra income The Stork’s Post has generated goes to many of the day to day expenses we have for our son.
(SL): What made you choose Stork Lady over other stork signs that are available?
When I began researching where to purchase stork signs I came across several distributors that just didn’t grab my attention. When I came across The Stork Lady, I was immediately pulled in by her polished, professional, and detailed website. Shortly after sending Beth an inquiry, she responded in great detail and made me feel right at home. Her warm welcome assured me that I would be in good hands!
(SL): What advice do you have for someone just starting out in the stork rental business?
For someone who is just starting out in the stork rental business I would advise they not become disappointed in the beginning if it takes a little bit of time to get your first rental. I went through a stage where I whined a tiny bit when my phone wasn’t ringing. In the meantime, be sure to market your business like crazy, and I promise your hard work will pay off!
The Stork’s Post is located in Yorktown, Virginia. They proudly serve Yorktown, Newport News, Hampton, Seaford, Poquoson, Gloucester Point, and Hayes, VA.
Be sure to visit Heather’s Facebook page and “like”it so you can follow along as her business grows. Please contact Heather at 757-525-5410 for additional information or to rent your stork sign today.